ABOUT US
WE ARE DESIGN LED
WE ARE SOLUTION FOCUSED
WE CARE
We understand the benefits and challenges that both small and large brands experience when it comes to developing product out of India.
With a team on the ground, we can work on developments for you, save time, manage your production, or simply check in on things and provide support.
We believe in taking the time to understand a brand’s identity and handwriting, ensuring that this translates in the work we do. Bringing together British design sensibilities with the best of Indian craft.
We’d love for you to think of us as an extension of your team.
Founder
British designer Mané Virdee, began her Indian adventures while working with UK retailer ALLSAINTS. In 2010, she relocated to New Delhi to establish their local office, build a team and oversee design, product development and production first-hand. This experience gave her a deep understanding of Indian manufacturing, from day-to-day operational realities to the subtleties of working with specialist suppliers.
After setting up her own label, MANÉ, and consulting for a number of brands, she built a strong network of trusted suppliers and a practical understanding of how to turn ideas into commercially viable products.
Still based close to the action in New Delhi, she brings two decades of cross-category experience, combining creative sensibility with technical insight.
Her background allows her to anticipate challenges, streamline development and guide clients through a process that feels both supported and informed.
Detail-driven and results-focused, her approach underpins the way the studio works today - ensuring every client feels understood, backed by expertise and truly looked after.